Under the patronage of the Dean of the College of Science for Women, Professor Dr. Sameera Naji Khdim, the Training and Employment Unit, in collaboration with the Media and Government Communication Division, organized a workshop entitled “The Impact of Digital Marketing on the Labor Market.” The workshop was presented by Mr. Ahmed Abdul Kareem Jameel, Head of the Media and Government Communication Division, along with Ms. Dhifaf Abdul Khalifa and Ms. Enas Ahmed Abdul.
The workshop aimed to introduce the concept of digital marketing, highlighting its most prominent features and advantages, and shedding light on its growing influence on both local and global labor markets. It addressed several key topics, including the differences between traditional and digital marketing, the most important tools and strategies for online marketing, and the essential skills required for careers in the field of digital marketing.
The session also discussed trends in job demand within modern markets in light of rapidly advancing technologies. Additionally, it emphasized the importance of acquiring modern digital skills, especially given the significant shift toward electronic platforms and the increasing reliance of companies on digital marketing to build their commercial presence.
The workshop witnessed active participation from the attendees, with a discussion session and Q&A segment focused on future job opportunities related to this vital field.
In conclusion, the workshop stressed the necessity of developing digital skills and focusing on practical training in digital marketing due to its effective role in creating broad employment opportunities. It also highlighted the importance of staying updated with technological advancements and familiarizing oneself with the latest tools and platforms used in digital marketing.
